Total Quality in Marketing
by William C. Johnson, Richard Chvala, Frank Voehl
ISBN 13: 9781884015137
Format: Hardcover (294 pages) Publisher: CRC Press Published: 01 Aug 1995
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
by Art Weinstein, William C. Johnson
ISBN 13: 9780367230180
Format: Hardcover (388 pages) Publisher: CRC Press Published: 23 May 2019